A2Z Education
Client
A2Z Education – International Study Consultancy
Team
Mohaned Kasem
Services
• Custom Website Development
• UI/UX & Performance Optimization
• Automation & Lead Workflow Setup
• Conversion Rate Optimization (CRO)
• Product/Service Structure & Navigation
Date
May, 2025
Developed the web presence for A2Z Education, an international education consultancy based in Egypt, guiding students towards global study opportunities. The project included building a clean, responsive site with clear service offerings (test preparation, university selection, visa counselling), and designing user flows that reduce friction for prospective students.
I integrated automation tools for enquiry handling, student segmentation, and follow-up workflows, while optimizing UI & UX for conversion — emphasising clear CTAs, streamlined navigation, and fast performance to convert visitors to consultations.