Dananeer

Developed the e-commerce platform for Dananeer Designs, a premium Saudi-based fashion brand specializing in abayas and curated apparel. The project involved customizing the Shopify store, optimizing the product catalog by collection (Sereena, Ayra, Celina, etc.), and implementing filtering by category and type (embroidery, printed, formal, travel wear). Dananeer Designs

I integrated region-specific shipping & payment methods suited for GCC markets, and executed CRM & automation workflows to handle custom orders, mailing list segmentation, and promotional campaigns. I also applied CRO techniques — streamlined layout, quick product previews, performance optimization — to enhance user experience and boost conversion.